Category Archives: Uncategorized

Nobody knows anything

The debate about the value of research continues. I’ve been waiting until I saw more than one article debating this – and the one today from Faris Yakob has summed it all up wonderfully in ‘All market research is wrong‘. … Continue reading

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What is ethnography?

The question is who cares? No, that’s unfair. We care. But what do these people (ethnographers) do, what makes them so special, they’ve even got a name that makes people think they’re ethical. Which isn’t right. Our friends over at … Continue reading

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These are the voids we’re looking for

Marvelous. If you’re one of these, then we want to speak to you. So keep this page bookmarked and make sure you come back in January. Things will be happening then that you’ll want to be a part of. Trust … Continue reading

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By 2012, 90% of data will be video

Really? Oh that is good news (especially for us).  Before you think that this is a figure that we made up just to make ourselves feel better, it’s actually a quote from Cisco‘s Chief Futurist, Dave Evans. He did a … Continue reading

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Sell the problem

Seth struck gold again for us recently with his piece all about selling the problem. We’ve been talking about that a lot here at watchmethink. As always Seth articulates it slightly better, so I’ll hand over to him to explain … Continue reading

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Don’t assume the obvious

Over at future lab they recently wrote about neuroscience and it picking up the ‘what’s important’ elements of the yogurt consumption experience. It focused on assumption.. ‘it’s an important lesson for all product marketers. Don’t assume that the obvious product … Continue reading

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Haul videos

You may or may not have heard of haul videos.  Haul videos are essentially people (consumers) uploading videos on what they have bought from the shops – talking about what they bought and why they like it (the benefit of … Continue reading

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